Client
Tarwekracht

Strategy
Develop a logo, branding for a campaign about keeping your neighbourhood clean. Focusing on awareness, making sure people dump their trash in containers and not on the streets! Which creates all sorts of problems, like rats and overall cleanliness of the neighborhood.

Design
Approachable, clean and friendly, so locals and people from the neighbourhood don't feel scared but rather feel like their invited to be part of the narrative. Clean lines, clean and friendly color blue were used for the visual design language. And the copy was written in a local Rotterdam slang, narrative that locals can relate to.

Services
graphic design, print, branding, poster, flyer, campaign

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