Client:
Bevolkingsonderzoek Nederland

Project Overview:
0to9 was commissioned to develop visual assets to strengthen and enhance Bevolkingsonderzoek Nederland’s brand identity. These visuals are intended for internal communication purposes.

Concept & Focus:
The primary visual theme centers around the sport of "estafette" or "relay race." This sport involves team members running, swimming, or performing other activities sequentially, each covering a segment of the total distance. This concept metaphorically reflects their core mission — working together seamlessly as a cohesive team.

Additional Deliverable:
0to9 also created a "routekaart" (roadmap) that visualizes upcoming events within the organization over the next year. Inspired by the relay race theme, the roadmap illustrates a shared journey toward a common goal, symbolized by the "sun on the horizon." The design emphasizes teamwork and collective progress, with the route guiding participants toward their objectives.

Visual Style & Consistency:
The illustration style and design language are consistent across all four maps, ensuring a cohesive aesthetic that aligns with Bevolkingsonderzoek Nederland’s brand identity.

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